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MICHELIN PORTUGAL DIGITAL EXPERIENCE AUDIT
Our comprehensive audit of Portugal's 53 Michelin-starred restaurants reveals a significant digital gap. With an average DIG-IN Digital Experience Score (DES) of 21.5/30, even the country's finest establishments have considerable room for digital transformation. Only 9 restaurants (17%) reach the 'Excellence Tier' (DES 25+), while 11 restaurants (21%) remain in the 'Functional' tier, struggling with digital presence requirements.
Visibility Gap Report - On Trade Blind Spots
Portugal's 68% on-trade beer consumption — the highest in Europe — represents a structural market reality that most brands cannot see. Not because the data doesn't exist, but because the tools were built for retail-dominant markets. The result: four critical blind spots that compound from baseline through execution.